OK, so Tesco reckons that adding its Supersweet broccoli to its Finest range will perhaps win round srpout averse children. That could be true – few parents have any difficulty with their children eating calabrese. But what about the sheer cost: Tesco’s addition of Supersweet is in response to the tightly controlled supply of the leading variety, Tenderstem. Whilst such products really do provide a premium brand experience for consumers, at £1.50 for just 12 ounces, they come at a real premium price too.
This summer I’ve been harvesting around a kilo a week of Brokali Apollo and last year grew Kaibroc. Frankly if you grow just a few plants, with a follow-on planting you can be cropping tender-stem broccoli for five months of the year from July to October. So, my £2.95 investment in seeds seems at supermarket prices to have provided me, well Mrs Harvey, with a saving of £70 this year!